Team Lead, Senior Interactive Producer

Elissa has led the Haystack Digital team since only a year after its inception.

Passionate about clients’ user experience on the web, she works through each project asking the same questions: Is our approach reinforcing the overall objective? Are we communicating effectively and powerfully? Is the message reaching its target audience? Are we using best practices? Is the client happy?

Elissa remains cool under pressure by combining her advanced knowledge of web technologies with an innovative and creative approach to problem solving, and a copious amount of time outside. She has produced websites for top proxy contests and the most visible M&A announcements.

Notable clients include: Harvard Management Company, BB&T-Suntrust, KKR, T-Mobile-Sprint, Eastman Kodak, CVS-Aetna, AECOM-URS, Virgin-Alaska, Anthem-Cigna, Ford O’Brien, Russian Standard Vodka, and Warburg Pincus.Elissa holds a BFA from Massachusetts College of Art and Design.


Interactive Producer

Chris, an Interactive Producer at Haystack Digital, joined Haystack following a 20 year career in Digital at global agencies in New York and San Francisco.

At Haystack, Chris has led efforts with a variety of clients, including Archview Capital, Longsight Advisors, Serengeti Asset Management, Windhorse Capital, and several prominent PR firms.

Prior to joining Haystack Chris was a Project Director at TBWA New York. At TBWA he led engagements across Digital, TV, Print, and Social for clients including Michelin, Vonage, GSK, Kraft, NBC, and BNY Mellon. He led the Project Management department on all large scale digital engagements, and helped define company process and organization to manage these engagements.

Prior to joining TBWA Chris worked for Agency.com, a sister digital agency of TBWA, where he led the Discovery team in the development and deployment of their proprietary multimedia sales application. He was the Program Lead on Kodak for over two years, managing the business requirements and evolution of Kodak Picture Center Online. And he led the Nike team during the development and launch of their first ecommerce site, NIKEiD, and several other Nike projects.

Chris holds a BA from Bucknell University.

Jaime Lee

Interactive Producer

Jaime Lee has a passion for creating live and digital experiences that delight users and increase visibility.

She has produced websites, email marketing campaigns, logo design and DNS/email network engineering for small firms and large corporations, regional parks, local businesses, entrepreneurs, talented musicians  and community organizations. Her clients have included Atsby Vermouth, CityView, Marblegate Capital, McCourt Global, Randall’s Island Park Alliance, Sierra Constellation, Taconic Capital, and WhistlePig, alongside PR firms, non-profit galas, and the occasional bakery or country store.

Jaime Lee has also worked for various nonprofit organizations, municipalities and regional planning commissions; writing grant applications, collecting data and performing research and analysis for regulatory and non-regulatory documents, planning events, coddling numerous species of cute animals, designing and optimizing WiFi networks and, of course launching websites.

Jaime Lee is a graduate of Green Mountain College.


Interactive Producer

Jen comes from a multi-faceted background managing a wide range of projects in the creative field. She is quite a calm presence and thrives in our fast-paced environment. An environment that is constantly evolving, demanding innovation and continuous learning.

Her clients have included the American Museum of Natural History, Capstone, Ellington, Heron Foundation, Helmsley Trust, Jump Trading, Milk Makeup, PwC, and Turner Investments, alongside several PR firms and the occasional stadium or theatrical seating company. She also moonlights as a producer with our friends over at Sugar Bowl.

Before joining Haystack, Jen has worked in the digital, fashion, retail and film industries, driving sales and optimizing storylines, which she continues to do today.

Jen is a graduate of Northwestern University.


Executive Producer, Creative Director

Townsend (“T”) is the fearless leader of Haystack Digital, having led the digital communications strategy and support for Fortune 500 companies and major international private equity firms for over 15 years. He is proud of his team and their creation of meaningful, memorable and measurable brand solutions.

T has created and supported digital campaigns for top-level executives and corporations in the consumer product, financial, media, pharmaceutical and retail industries, including American Express, Comcast, McKinsey & Company, Moet Hennessy, The New York Times, Pfizer, Viacom and WhistlePig; alongside many PR firms, law firms, luxury brands, private equity and hedge funds. T is also CEO of parent company Haystack Needle.

Previous to founding Haystack, T was an Executive Producer for several New York-based production companies. Prior to that, he represented talent and developed the branding platform pitch for William Morris Agency. He began his career performing odd jobs on Martha’s Vineyard, assisting celebrities and as the manager of several colorful bands.

T is a graduate of Skidmore College and holds audio and design certifications from SVA and NYU.