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Web design survey.
Company Information
Company Name
(Required)
Industry
(Required)
Contact Name
(Required)
First
Last
Contact Email
(Required)
Would you like to receive a copy of your form entry?
Yes
Basic Website Information
Does your company have an existing website?
Yes
No
Existing Company website address:
Do you have a Domain / URL?
Enter your domain name.
Do you have an IT Team?
Yes
No
IT Contact Person / Company:
IT Contact Email Address:
Will Haystack host the website?
Yes
No
Unsure
Will your team host the website?
Yes
No
Google Analytics & SEO
Is Google Analytics installed on your site?
Yes
No
Unsure
Do you have desired Keywords that you'd like to be found for?
Do you have Geo-targets?
Do you have a physical office location for Google Business Profile?
Yes
No
Please enter your physical office location:
Street Address
Address Line 2
City
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
U.S. Virgin Islands
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Armed Forces Americas
Armed Forces Europe
Armed Forces Pacific
State
ZIP Code
Website Goals, Objectives, and Audience Groups
What goals are you trying to achieve with this site design / redesign?
Click the plus sign to add additional goals.
Add
Remove
What are the top objectives of your site?
Click the plus sign to add additional objectives.
Add
Remove
Top Audience Group #1
Top Audience Group #1 for this website:
What does this audience group care about?
Does this audience group have any particular characteristics and behavioral considerations?
For example, if 'Investors' is a target audience group, a characteristic or behavioral consideration could be: "Expects the site experience to reflect the business’s culture and values"
What are the primary "actions" this audience group should take when coming to your site?
Top Audience Group #2
Top Audience Group #2 for this website:
What does this audience group care about?
Does this audience group have any particular characteristics and behavioral considerations?
For example, if 'Investors' is a target audience group, a characteristic or behavioral consideration could be: "Expects the site experience to reflect the business’s culture and values"
What are the primary "actions" this audience group should take when coming to your site?
Top Audience Group #3
Top Audience Group #3 for this website:
What does this audience group care about?
Does this audience group have any particular characteristics and behavioral considerations?
For example, if 'Investors' is a target audience group, a characteristic or behavioral consideration could be: "Expects the site experience to reflect the business’s culture and values"
What are the primary "actions" this audience group should take when coming to your site?
Secondary Audience Groups
Secondary Audience Groups
Click the plus sign to add additional audience groups
Secondary Audience Group
Objectives
Add
Remove
How computer savvy are your users?
Probably run current software/devices
Internet surfers
Use Social Media
Have their own websites
Promotion
How are you going to promote your site?
SEO
Viral
Social Media
PR
Haystack Reputation
If you could communicate only one message to visitors, what would it be?
Branding + Design Requirements
Do you have any pre-established brand themes, colors or imagery?
What should users think or feel when they look at the design of your site?
Are there any colors, images or graphics that your users are used to seeing?
List the URLs of any sites you find compelling. What specifically do you like about these sites?
Click the plus sign to add additional URLs.
Website URL
Details
Add
Remove
List the URLs of competitor sites:
Design Tone
List out words to describe the design aesthetic you'd like to achieve. Examples: modern, energetic, elegant, formal, classic, unique
Content
How much of the content will remain the same?
(Required)
80%
50%
Less than 25%
Not sure
This is a new site
Who will be the point person for creating and writing the content for your website?
Would you be interested in having Haystack assist with copywriting and content strategy?
Yes
No
Will your site contain any information about the following? Check all that may apply
ESG
Insights / Thought Leadership
Blog
Events
Research
White Papers
ESG Reports
Podcasts / Videos
Interactive Map
Portfolio or Tombstones
Team Bios
Investments
Strategies
Investment Criteria
Corporate Governance
Responsibility
What We Do
How it Works
Capabilities
Careers
About Us
Our History
Contact Us
Links to Social Channels
Link to Investor Portal or Investor Login
Careers
Press Releases
History / Timeline
Testimonials
Case Studies
Investment Criteria
Other
Other: