Elissa Koop

Elissa is a digital strategist and campaign specialist who built the Haystack Digital team from the ground up, scaling it into a collaborative, 15-person team. A calm and quick-thinking leader with strong intuition, she specializes in cross-team strategy, discovery, and translating complex technical realities into clear, actionable roadmaps. Her approach is built on how today’s digital landscape operates, specifically how search and AI are shaped by public narratives, and how to use social media as a strategic asset during active campaigns.

Elissa’s work focuses on the architecture of high-stakes digital campaigns. Over her career, she has become one of the industry’s most experienced leaders in proxy websites and digital campaign strategy, with a specialized focus on reaching and engaging retail investors and the general public. She navigates complex public situations, including high-profile crises, market volatility events, and historic M&A announcements.

She has directed the digital execution for many of the decade's highest-profile proxy contests, activist defense situations, and large-scale public initiatives, advising leading investment banks, private equity firms, global corporations, and institutional asset managers through critical market events.

Elissa holds a BFA from Massachusetts College of Art and Design, bringing a creative and user-first perspective to her strategic problem-solving. 

Outside of work, she stays grounded by spending time outdoors with her dogs and tracking wildlife.