SEO, GEO, SEO & Accessibility
Above all, we're supreme nerds when it comes to building sites and getting the structural foundation right. We know the standards and best practices behind strong SEO, GEO, and accessible web experiences.
We use SEO and GEO (Generative Engine Optimization) to anticipate what your audiences are searching for and make your content easier to discover, understand, and surface across traditional search engines and AI-powered search experiences. In addition to rich content and focused keywords, we use behind-the-scenes techniques such as image optimization, linking structure, title tags, meta descriptions, structured data, and clear information architecture.
We set up each site for SEO and GEO success from Day 1 and offer ongoing iterative SEO and Reputation Management services for clients in need. A robust search strategy not only helps you get found, but also helps you control and clarify the information that search engines and AI platforms surface about your organization.
Generative Engine Optimization (GEO)
Search is evolving beyond a list of blue links. Today, tools like ChatGPT, Claude, and Google AI Overviews are answering questions that used to send someone to a search results page, often citing only a handful of sources to do it. GEO is how we make sure your site is one of the sources these systems trust, cite, and represent accurately.
That starts with treating your content as data, not just narrative. AI models scrape for extractable facts, not marketing copy, so we restructure key pages to lead with clear, direct answers, then support them with well-organized, specific detail the AI can actually parse. We also expand structured data (schema markup) across your site, connecting your organization, your people, and your services in ways that explicitly signal expertise, not just to search engines, but to the AI models deciding who to cite.
Many SEO fundamentals give GEO a head start: clean site architecture, authoritative content, and consistent information across the web all help both. But GEO adds new layers on top, direct-answer content design, structured data, and machine-readable formatting, so your site isn't just findable, it's citable. We build this into new website launches, content strategy, and ongoing optimization for clients who want to stay visible as search keeps changing.
Writing for SEO & GEO
Content plays a central role in both traditional search rankings and AI-driven discovery. For a site to show up in search results, and increasingly, to be cited by AI models, it needs high-quality, well-structured, optimized content. We can help you get there.
Our process starts with an intake to understand your business, goals, target audiences, and competitors. We audit your current site (if you have one) along with competitor and category benchmarks, to understand where you rank and where the opportunities are, for search engines and AI platforms alike.
From there, we help determine what content will perform, right down to keywords, character counts, page structures, and the direct-answer formatting AI models look for when generating a response. Refreshed content can be managed internally, or if you'd like ongoing support, we can do that too.
Accessibility & WCAG
The Web Content Accessibility Guidelines (WCAG) provide internationally recognized standards for making digital content more accessible to people with disabilities. We consider accessibility throughout the design and development process, including site structure, navigation, color contrast, image descriptions, keyboard accessibility, and other technical and content considerations.
We build with current WCAG guidelines in mind and can work toward specific accessibility requirements when needed. We can also audit existing sites to identify accessibility issues and provide clear recommendations for remediation.
SEO, GEO, Accessibility, or Content Audits
A strong digital presence starts with knowing exactly where you stand, not just against your own goals, but against your peers, your category, and the AI systems now shaping how people find and evaluate you.
Our audits go beyond a checklist. We benchmark your search and AI visibility against direct competitors, assess how your brand is represented across owned assets, earned media, and third-party sources, and identify where narrative control is slipping to platforms like Reddit, Wikipedia, or forums you don't own. We look at technical foundations (schema markup, site architecture, page classification), content quality and structure, and accessibility compliance, then map all of it against your actual business goals, whether that's fundraising, talent acquisition, or category leadership.
The result is a clear, prioritized report: what's working, what's not, and exactly what to do about it, with concrete next steps instead of vague recommendations.
For clients who want to act on those findings, an audit is often just the starting point. We've built ongoing retainer engagements where our Reputation and Digital teams work side by side, continuously benchmarking against peers, refining schema and content structure, and adjusting strategy as search, AI, and competitive landscapes shift. It's not a one-time fix. It's an ongoing partnership to keep you visible, accurately represented, and ahead of the curve.
We’re here to help with all of your technical needs & requirements. Reach out to discuss with our team.