Digital Audits

Digital audits offer a deep dive into your website to provide insight on various aspects of your design, development, SEO efforts, and content. We include both qualitative and quantitative audits assessing a website’s strengths and weaknesses, as well as providing strategic recommendations to address any issues.

A comprehensive website assessment can take four to eight weeks. We will provide you with a final report that thoroughly details our findings with clear graphics and thoughtful analysis.

A Digital Audit can cover:

User Experience encompasses all aspects of an end user’s interaction with a website. High-quality UX design provides a meaningful, relevant experience to website visitors. We review websites based on your objectives, audiences, and goals. Test users review the site and perform certain actions and evaluations, and we analyze peer and competitor UX. Our team reviews Google Analytics activity and trends (when possible) to understand user behavior on the current website, and identify areas of opportunity.

‍Search Engine Optimization

Search engines strive to deliver the best user experience by serving the most relevant content on results pages. To this end, search engine robots (web crawlers) constantly scan websites to find content they can later use to match against user queries. We check websites against SEO best practices to evaluate strengths, weaknesses, and areas of opportunity.

Accessibility

The web is an essential information and communication resource for everyone. An accessible website provides accommodations for users with disabilities and helps protect your business against potential lawsuits and fines. Accessibility enables users with disabilities, including auditory, cognitive, neurological, physical, speech, and visual issues, to understand and interact with the web. We use a number of different evaluation tools and hand reviews to determine issues and areas of improvement.

‍Content Analysis

As Bill Gates says, “Content is king.” Unique, high-quality, and interesting content contributes to your online success and tells the story of your brand, business, culture, and achievements. Haystack Digital reviews your content against your peers, competitors, goals, objectives, and target audiences to ensure that your users see the right story through a guided journey on your website. We suggest new or updated content to help the user experience, search engine optimization efforts, and company goals. We also look at your information architecture and suggest changes to website structure.

SEO & Organic Performance

Haystack will audit the existing website and review for SEO strategy and execution. We also compare the site’s organic search performance against a set of peers/competitors.

This will include:

• Technical Audit of on-site SEO
• Domain Authority Analysis (how much authority does the website currently enjoy) & Keyword Ranking (where does the site presently appear in search)
• Deep Analysis:
  
  • Competitor Keyword Gap Analysis (where do your competitors/peers presently appear in search)
  • Backlink Audit & Opportunities (who is linking to your site; who is linking to competitors; where should engagement/outreach efforts focus on traditional digital media)
  • Search Engine Marketing Landscape Analysis & Opportunities (develops a keyword targeting strategy for Google Ads and Microsoft Ads